Amazon detonated a bomb in the low-priced tablet computer market, announcing the launch of a new device that costs less than fifty pounds ($77.5).
This comes just a week after Apple announced the launch of the new expensive iPad Pro tablet computer, a device that aims to convince professionals to give up laptops. They are two completely different strategies in a market in need of recovery.
Two years ago, tablet computers were considered the future of computers, but market research company IDC figures indicated that shipments of tablet computers decreased by 7 percent during the second quarter of 2015, compared to last year. .
Amazon offered four tablets, all very cheap, and described the 8-inch and 10-inch Fire as the best in terms of fun, as they both feature a wide screen and a thin and light body.
There is a third version called the Kids' Edition tablet, designed to withstand all kinds of shocks, and has applications suitable for children's ages.
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The Fire 7, priced at £49.99 ($77.5), is Amazon's main weapon, and will cause its competitors to worry.
The company says that cheaper tablet computers suffer from poor quality components, short battery life and poor performance. But she confirms that Fire is different.