New data shows that South Korean brands, Samsung and LG, led the global TV market last year, with Samsung taking first place in the world of TVs, with a market share of 29.5% in terms of sales value. Its arch rival, LG Electronics, came in second with the highest ever market share of over 18%.
Both companies cemented their positions at the top, with strong demand for large screen types and premium models, and the TV makers' market share has been tied at 48%.
According to market research firm Umedia, Samsung ranks first in the global TV market for the 16th consecutive year. Overall, global TV shipments fell to 210 million units in 2021 from 217 million the previous year. Shipments are expected to reach about 217 million units this year.
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Samsung sold 9.43 million QLED TVs last year alone, up from 800,000 in 2017, 2.6 million in 2018, 5.32 million in 2019 and 7.79 million in 2020. Umedia data also said Samsung sold 42.1% of high-end TVs at a price tag of 9.43 million. $2,500 or more in the past year. It accounts for 44.9% of ultra-large TVs with screens 80 inches or larger.
A Samsung official was quoted by Korean media as saying, “Samsung Electronics has pushed the number one spot with a premium strategy focusing on QLED TVs. Since its launch in 2017, more than 26 million units have been sold.
On the other hand, LG Electronics sold more than 4 million OLED TVs last year, nearly doubling from 2 million units year on year. Also, the figure represented roughly 62% of total global OLED TV sales last year.
LG was quoted as saying, “OLED TVs are three times more expensive than LCD TVs on average. This has allowed LG Electronics to expand shipping and sales despite the slowing global TV market.”
Samsung also unveiled its 2022 TV lineup at CES 2022 in Las Vegas, including Micro LED and Neo QLED TVs in various sizes.